Entrepreneurs as Creative Generalists

Where to start? What is the big picture? This is the beginning point for all creative scenarios. And to see the big picture one first has to understand a lot of different variables – most of which we are not well versed in and may very well not be aware of at all. Entre...preneurs should also be Generalists who are best at observing everything and seeking out a particular something that is most relevant for specialists to pursue. An Entrepreneur should be divergent thinker who is in touch with a large realm of possibilities.