Its now few years, everyone is hearing the conversation across globe (especially in America & Japan) the future is about to change... The Knowledge Economy as we know it is being eclipsed by something new -- call it the Creativity Economy.
What was once central to corporations -- price, quality, and much of the left-brain, digitized analytical work associated with knowledge -- is fast being shipped off to lower-paid, highly trained Chinese and Indians, as well as Hungarians, Czechs, and Russians. Increasingly, the new core competence is creativity -- the right-brain stuff that smart companies are now harnessing to generate top-line growth. The game is changing. It isn't just about math and science anymore. It's about creativity, imagination, and, above all, innovation.
BUT THERE IS A HITCH.... No one can doubt the impact of the "Innovation Revolution" or its successes. But the main ingredient remains, even in the most exacting researches. The science behind innovation, remain undeveloped, problematic, controversial. How to solve this puzzle?
Everybody understands today the key words: Innovate or Perish.
Recently I read a book called Eightstorm: 8-Step Brainstorming for Innovative Managers that throws even more light on the topic. This book by Kishore Dharmarajan is suppose to be getting popular in Japan.
Hmmm, that's interesting, isn't it!
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3 comments:
excellent article.
True . Innovation is linked to contextual relevance and depth + breadth of knowledge . Being sharply focused on what one stands for aids initiatives wrt innovation .This will differenciate individuals and companies in the times to come.
Thanks Savitha, U are right, And BMW Hydrogen 7 is a good example of that... In fact, ted.com is the wonderful place where one can hear some of the best thinkers of the world...
Rahul
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